Case studies
Built on places I market every day.
My work starts with Jet Coast, the destination marketing company behind The Whitby Guide, Whitby Holiday Cottages, Around Tenby and We Love Brighton. These are the platforms and the clients behind them.
The Whitby Guide, October 2026. One of three Jet Coast destination guides.
~1m
Searches a year
26k
Newsletter subscribers
144k
Facebook followers
20M
Monthly social reach
Partners and past clients
Platforms
The destination guides.
Yorkshire coast · 17 years
The Whitby Guide
Search
~1m searches a year
Newsletter
26k subscribers
Social
144k Facebook · 47k Instagram
Monthly social reach
20M
Started as a search-led website and grew into a newsletter and social publication for people planning trips to Whitby and the coast. Accommodation, attractions and food businesses use it to reach visitors before they book.
What it shows: how to build an audience you own that sends bookings and ticket sales direct, without commission on each one.
Whitby · YO21 & YO22
Whitby Holiday Cottages
Model
Free tier + paid upgrades
Pricing
Flat monthly fee, no commission
Launch
January 2027
An owner portal for holiday lets around Whitby, promoted through The Whitby Guide. Owners get a listing and a route to direct bookings for a flat monthly fee instead of a percentage of every stay.
What it shows: the direct-booking method from my course, run on a real portfolio of holiday homes.
Pembrokeshire
Around Tenby
Audience
[Figures]
A destination guide for Tenby and the Pembrokeshire coast, now part of Jet Coast.
[What you’re doing with it and any results]
Sussex
We Love Brighton
Audience
[Figures]
A city guide for Brighton and Hove, now part of Jet Coast.
[What you’re doing with it and any results]
Clients
Results for partners.
English Heritage · Whitby Abbey
Ten-year partner on Illuminated Abbey
Promotion of the Abbey’s flagship event through The Whitby Guide, plus its Guinness World Record for the largest gathering of vampires at the Abbey.
Saltmoore
1,657 new email subscribers
An afternoon tea competition run through The Whitby Guide, adding 1,657 people to Saltmoore’s own marketing list.
North Yorkshire Moors Railway
Event promotion partner
Promotion of NYMR events to The Whitby Guide audience.
The posts behind the results
[Screenshot: Illuminated Abbey, English Heritage]
Illuminated Abbey, English Heritage · Reach [X] · [Month Year]
[Screenshot: Saltmoore afternoon tea competition]
Saltmoore afternoon tea competition · Reach [X] · 1,657 sign-ups · [Month Year]
[Screenshot: NYMR event post]
NYMR event post · Reach [X] · [Month Year]
[Client testimonial: one or two sentences about a real result.]
[Name, role, business]
Want results like these?
Start with an audit. It’s free with any Jet Coast advertising package.