Hi – I’m James
I help smart solopreneurs
create the ultimate freedom lifestyle

James Thomas
superniche™ SEO since ’08
How is it I became a freedom lifestyle niche blogger anyway…
Way back, I mean like 2008 way back, I quit my big corporate promotion, gave back my company car and set up my own agency.
A Small Thing
It was the actual day that Lehman Brothers bank collapsed. The beginning/height of the financial crisis.
Everyone, and I really mean everyone, thought I was bonkers.
But you know, fuck it! I was 24 and had some hot shot ideas and felt like I could figure stuff out for myself.
And I did. The hard way.
Hard Times
I carved out a successful digital agency, ran a directory business of a dozen folks (it was the early days of travel websites when you could rank a page in a day and sell space off the back of the search), sold some fantastic ideas that were WAY ahead of their time and made a bunch of money.
Except, I was always the last to get paid.
The overhead was staggering. Eye-watering. WTF are we doing kinda numbers.
Bailing Out
Then one day, an early stage investor pulled the plug on a new finance deal. The promised amount was reduced to a pittance. It was the beginning of the end.
I rumbled on for another few months but without the cash to make ends meet – the party was over.
I made the team redundant and closed the doors forever.
Losing the business was ego crushing. I was gutted.
RTW With A Bicycle
After a short sojourn to Europe by bicycle, I took a sales job in London. Refreshed and recharged, I came back feeling optimistic about things.
I made a plan to cycle around the world.
Bike travel had been my salvation and I loved it enough to attempt a bigger ride.
Digital Nomad
I completed my RTW bicycle tour in 2016 and promptly became what is now fashionably called a digital nomad.
I took on any freelance writing I could find and renovated a house.
During my bike trip I’d become established in Vipassana meditation, which is the foundation of my personal mindfulness practice.
Freedom Lifestyle
I now live in north Goa and wherever else I fancy, enjoying the best of the beach, hanging with my crew and making every moment count.
I work with a select few clients on 1:1 implementation and bespoke coaching calls.
When I’m not skiing in Kazakhstan or meditating, I write about niche blogging, passive income and side projects.
Let’s do this!
Got a bold vision that your future self can’t wait to experience?
book a call
A metaphor (that actually happened;)

Dressed to impress at a client meeting

