We’re here to help smart brands matter to their audience. We believe that brands who care, who show up and create value, exponentially increase the chance of their audience also showing up, sticking around, and purchasing what they have to offer.
We care as much about your audience as we do about you. Probably a bit more to be honest. We find the best way to get results is to obsess about the end user, the customer, the people you want to excite. This means we’re collaborative, focussed, challenging, opinionated seekers of what’s true.
We struggle a bit with the word consumer. Are people just units of demand? It can’t be useful to think of people that way, can it? It can’t just be about sales and promotion, because most people aren’t looking to buy any time soon. So for us, the primary function of marketing is engagement, creating the space for relationships to grow, trust to form and transaction to take place. That’s why marketing that serves people’s needs has real scale, and offers a better chance of a real return than constant sales promotion.
It’s empowering to think of ‘consumers’ as your audience; a body of individuals who need to feel titillated, engaged and understood if we want to gain a meaningful share of their fleeting, fickle and priceless attention. Becoming an invited and anticipated part of their world dramatically improves your chances of converting them from spectator to purchaser, and, if you nail it – a raving fan.
What to do with all that audience? Useful marketing increases the certainty with which you go to market, the data that we capture and the probability of a decent return. All that interaction creates data that helps us identify intent and sell more effectively to the members of your audience who are ready to buy.
To do that we need to have wide horizons, we’re connected life-long learners with an insatiable appetite to solve your problems, one step at a time.