Blog
Thoughts & Musings
Real-time Business Dashboards
Using the Geckoboard Business Dashboard for marketing Value rating: ★★★★ Recommended link: http://www.geckoboard.com/ Update – see Geckofuel Since we published the post we have had some feedback that Geckoboard looks useful, but doesn’t support social follower counts. Well it does, but by this separate additional (free) service Geockofuel. Geckoboard supports any custom data feeds ... | Read more →
The strategic win for social media and content marketing
Where social media marketing misses the content opportunity I’ve been thinking about the key elements of ongoing inbound marketing activities – with the goal of driving sustainable interactions beyond one campaign. Our agency, First 10, played a part in a small and successful campaign this week to help promote a local, Leeds ... | Read more →
Infographic: How to use Facebook to market your brand
The anatomy of a fan A genuinely useful infographic from Moontoast (they create e-commerce software for Facebook pages). This graphic reminds us on the how to market to those different levels of engaged users – all fans are not the same! Related Posts: Digital marketing strategy topic: social media Digital marketing tactic: Facebook Digital marketing technique: Facebook ... | Read more →
Managing a social media crisis
Advice on processes for managing crisis communications online We’ve recently seen two different formats of helpful guidance on social media governance. First, here are the recommendations from the SMI11 conference where Neil Chapman and Chris Reed share their insight into the ways BP and Eurostar, among other companies, have learned from social media ... | Read more →
A Guide to Creating Linkbait
A new in-depth guide from Distilled Value/Importance: ★★★★ Recommended link: http://www.distilled.net/linkbait-guide/ Our commentary We think this is one of one of the most useful free guides and workbooks for marketers published this year. Particularly relevant to SEO and E-PR it’s an in-depth guide from Distilled, complete with a workbook for running brainstorm sessions specifically for ... | Read more →