How do you become part of daily consumer interactions? A challenge brands often face. We helped PUMA keep up with the rise of social media and mobile tech by producing easy-to-consume content: otherwise known as “snackable” content.
The single largest challenge with campaigns like this is finding the point where brand communication and consumer interests meet. Creating a partnership with Prozone, who provide detailed player and match analysis for the worlds elite football clubs, we decided to arm PUMA’s UK football fans with the data, insight and information that their friends potentially didn’t yet know in interesting graphical formats. Utilising key social channels to ensure that content we created was available to the right kind of audience.
Using the data provided by Prozone, we created mini infographics at key times throughout the week – which included the kind of data that brands like Sky Sports and the BBC wouldn’t be able to access. It was crucial to build this into the consistent design style of PUMA’s then-current brand campaign: PUMA’s Nature of Performance.