Prozone Brand Activation

Rebrand And Strategic Roll Out

The Challenge

Combine two former rivals under one new brand

Prozone and Amisco were two former rivals who practically owned the world of sports analysis between them. Our challenge was to help them find shared ground and begin to function as one organisation with shared ideals, shared goals and a shared passion for sport. This was more than a few brand guidelines and a shiny new logo. It was about ushering in a new culture, a new means of communication and a new way to drive marketing through audience insight.

The Solution

We helped build the new brand from the ground-up: by running brand workshops, creating brand guidelines, building an internal communications platform that was fully maintainable by in-house teams, and creating an animation to educate and motivate teams worldwide.

And that all started with the discovery of their own genuinely unifying, single organising principle: Change The Game.

To ensure the rollout was consistent and visible to employees at every turn, we went the extra mile and designed smaller items including brochures, business cards and t-shirts.

What We Did

  • We ran a brand workshop to define their joint single organising principle, mature the brand and identify customer personas
  • Developed an internal communication platform to align teams on all aspects of the verbal and visual brand expression
  • Designed and built a multi-language website that integrated with their internal communication platform, had reporting and insights tracking, social sharing and newsletter signup
  • Created an employee video to make sure the team was aligned with the new rollout of the brand
  • Scripted, storyboarded and animated an external communications video for use at exhibitions and online
  • Developed and created the new brand guidelines
  • Design of additional brand material including notebooks, brochures, business cards and T-shirts