Brand, web build and social media management

Joey Barton had been struggling to shake off a bad reputation. We built him a dedicated website and social presence that totally transformed his image.

The Challenge

Transform Joey Barton’s online presence

When Joey came to us he knew his public image was in dire shape. He was struggling to get interviews and didn’t know how to let the world know he wasn’t the reprobate the media painted him as. He wanted to change misconceptions about his character and work towards becoming a credible and considered voice in football.

The Solution

Help Joey become “football’s philosopher king”

After an initial consultation where we looked at what he was trying to achieve, the public’s current perception of him and the way we could create an online personal brand to mirror and portray his characteristics, we helped Joey to find his online voice and built him a website and helped him get heard.

We secured a partnership between him and leading sports data company Opta so that he could create informed and considered content as well as providing him with guidance and support. Through multi-channel comms Joey went from, in his words, being “unable get an interview in f*cking Golf Weekly” to someone with over three million followers on Twitter. He was even asked to appear as a guest on Question Time. We’d say that’s a job well done.


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