Genesis Sports

Genesis Sports

Genesis Sports create PUMA kits for pro sport teams and their fans

Genesis Sports are an official PUMA Sports licensee. They asked us how they could take their pro-club offering to a new audience utilising digital.

The solution

Genesis create PUMA kits for professional sport teams. Their main goal was to create a platform that enables schools, colleges and universities to look and sell personalised kit like professional teams.

Our approach was to create an online shop that offers their new customers, a dedicated microsite within a wider platform. Allowing customers to place a full team order personalised to that team online. Or, if they wish to let each individual place their order. This create a better service than existing phone and form processes that were riddled with errors and inefficient.

With a number of workshops to define objectives, customer needs and workflow of these unique purchase journeys, we designed an online platform on WordPress that would allow Genesis to quickly set up a dedicated ‘shop’ for each institution they work with.


We delivered…

  • A customised WordPress ecommerce platform that creates a balance between functional requirements and the passion and pride of representing clubs and institutions
  • Fields in the shopping cart dedicated to personalization of shirts and shorts
  • Pre-defined bundles to receive all the kit at once making buying easier for certain user types
  • Integration with Genesis’s back-end sales system
  • Simple flexibility to launch a new shop and pull in new product for new institutions that come onboard without having to rely on First 10
  • An explainer video to showcase the customers the capabilities of the Kit Builder and use in marketing collateral
Genesis Sports responsive mockups

‘Kit Builder’ Video

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