Our Approach

We create immersive digital experiences that people interact with regularly and happily. These interactions unearth real-time purchase intent and enable greater connection.

The Art Of Non-Commerce

It’s about people - understanding their needs, interests and intent at any given moment. Being relevant in that moment is the basis for creating ongoing and mutually-beneficial interactions - the value exchange between consumer and brand. It’s the data-informed art of scaling contextual, content-rich experiences that build ever-deeper connections with existing customers and rapid, relevant, early connections with anonymous prospects. It’s based on four pretty simple ideas…

Serve Intent Not Clicks

Competitive advantage lies in serving the end-to-end purchase cycle, both in and outside of purchase. The opportunity is in customising the experience across critical touch-points and multiple channels. It requires unlocking the value of more of the audience more of the time.

Use Campaigns To Drive Interaction

The challenge for brands is to design the brand experience that increases and improves engagement and interaction and generates useful data and insight. It all starts with high quality, considered content. Campaigns don’t stop. It’s just that in this connection economy, they need to evolve to become the start of a new interaction cycle, not the next opportunity to sell.

Make People Feel Something

Build brand experiences that people welcome into their lives. These experiences should be based on content that serve people with high purchase intent as effectively as does browsers with only the earliest of interest in the brand. It’s about multi-channel brand stories that help people to feel something, that inspire business action and generate unique data and actionable insights, over and again.

Use Data To Refine Connections

As more insights are gained about the consumer, based on their engagement patterns and interactions, we can continue to fine-tune the content experience that’s provided. Cumulative owned data breeds rich, unique insights and makes it possible to have more certainty in you marketing investments.

Our Leadership Team

Dan Bosomworth

Co-Founder, Creative Director

Dan assembled First 10 in early 2010 as a digital consultancy, co-founding SmartInsights.com around the same time. He brings a little under 20 years experience in direct and digital marketing to the business, working both agency and client-side where he ran a commercial sales and marketing team of more than 30 people. A creative at heart and specialist in strategic problem solving, Dan partners clients across ideas generation, workshops and strategic planning.

Recently married with a new baby, Dan’s quietly excited and terrified as to what that means to relaxing weekends and getting a restful nights sleep.

Chris Soames

Co-founder, Client Services Director

Chris co-founded First 10 with Dan B in 2010. With close to a decades experience of strategic planning, integrated marketing, digital technology and people management you will find Chris working across all First 10 clients and projects, especially when it comes to strategic requirements and problem solving. Chris also spends his time running the management team in charge of the day to day commercial running of First 10. When he isn’t at work (which he nearly always is) you will likely find Chris in the Lake district or some country most haven’t heard of.

Andrew Campbell

Head of Martech

Andrew is the epitome of the modern digital marketer with a strong technical orientation and a passion for using this to deliver stand out experiences for consumers and competitive advantage for brands.

He is as excited about the possibilities of content marketing today as he was about the emergence of CRM in the 1980s, ecommerce in the 1990s and social media in the 2000s. His mix of client and agency experience and expertise provide a rounded perspective on the challenges and opportunities facing clients in leveraging digital, social and mobile technology present to create value for their customers.

As the ‘wise old man’ of First10 he can sometimes be heard complaining about Account Managers not polishing their shoes/wearing a tie or talking about how his old Nokia 6310 (2001) mobile phone is a classic and still works.

If the house phone is sh*t use this one (big, bald, scary blow !)

Paul Hill

Head of Brand Experience

With 10 years experience in marketing, eCommerce and tech across SME and PLC organisations Paul leads our Client Services team at First 10 with ‘Client Happiness’ his favourite KPI. His experience working client side in consultancy, project management and director level operational roles brings a wide range of experience to the team. Paul’s claim to fame is that he once appeared on an album cover, though he’s never owned up to which band!

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