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Digital to account for 75% of all marketing spend in 5 years? [Infographic]

Get in the game - don’t get stuck on the sideline More than a third (35%) of senior marketing professionals believe that digital marketing will account for more than 50% of marketing spend by 2019, according to a new report from Accenture. …..

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At the centre of all our code based projects: Version Control

At First 10 we aim to deliver quality projects. In previous blog posts we've covered some of the tools that we use such as Skala or Marvel app or inVision.…

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What has Brazil 2014 taught us about social?

During the World Cup I often found myself aimlessly scrolling through Twitter, seeking facts, expert-opinions and comical insights from the game. It’s become a bit of an addiction. So much…

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Multi-channel integration and the future of retail

In a previous incarnation I was a brand marketing manager for a high street fashion retailer, and one of our main objectives was to become ‘seamlessly multi-channel’. It was the…

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Convert Visitors to Customers with Great Design

As a designer my prejudgement of a brand is almost entirely based on the visual quality of their products and their personal appearance (logo, website etc). By paying more attention…

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Don’t f**k up your online marketing strategy by creating a silo

Integrating online marketing into marketing communications is the key to success & longevity The head of the world’s largest PR firm, Edelman, declared recently that the marketing industry has its business backward. That marketing has a “short-term and broken model”. …..

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Show and tell: Parallax, Form over Function?

‘Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union.’ Frank Lloyd Wright Form over function has been a hot discussion topic in…

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Motion in Google's Material Design

Google's 'Material Design' all looks lovely, but as a motion designer, it's their emphasis on animation and movement within the UI that I find exciting, and you should too.

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Social Media Integration: More than Just a Share Button

The reach and power of Social Media as a driver of traffic for brands should be well beyond doubt in 2014. But how to integrate that power into your online…

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Mind the digital gap

Alignment vs Impact: Why businesses must get a grip of digital Managers of digital transformation initiatives should ask where does digital strategies ‘sit’ compared with more general business and marketing strategies – where does leadership of the digital agenda actual come …..