View

5 Steps to Better Marketing Operations Management

How to save time and reduce waste through better operational planning As the digital marketing environment continues to evolve, introducing efficient marketing practices is more important than ever. Coordinating multiple channels, running integrated campaigns and relying on external partners make …..

View

Techniques to increase reach on Facebook

Why and how marketers must respond to the decline in organic reach There are many articles talking about the demise of Facebook, articles like this on Forbes discussing the decline of organic rearch. Other research suggests growth in users is  strong, albeit …..

View

Your brand story starts at home

As brands increasingly see a need to shift their focus away from mastering targeted broadcast communications towards one-to-one interactions, it is becoming a critical part of the new ‘marketing mix’…

View

The 7 Mistakes Killing your Campaigns

Ideas on making your marketing campaigns more effective As the take-up of  smartphones continues to grow with 61% of adults now using one – it’s changing the marketing landscape at an incredible rate. Ofcom’s new Communications Market Report offers great …..

View

What influences purchase of your product or service? [Infographic]

Understanding your customer buying decision journey Getting cut through is a key challenge for marketers today since there are so many online influences on purchase from search engines and social networks and from media sites to personal blogs and YouTuber vlogs. So, to …..

View

Facebook Dark Posts - What are they, and why use them?

The mysteriously named Dark Posts (also known as ‘Unpublished Posts’) were originally designed to let Facebook page admins test out different creative options for their Facebook posts.  It was inevitable…

View

Managing social media marketing using the SOSTAC® approach

A structured approach to implementing a successful social media marketing strategy A recent survey suggests that 93% of marketers have transitioned to the world of social networking. But this does not mean that we all currently understand its place in our marketing mix, …..

View

Free Mobile Device Testing: Open Device Labs

One of First 10's core principles is to endeavour to make the world a better place. It's a notable yet lofty aim but we try to make positive change no…

View

The 4th wave of content marketing

Is Content Marketing Headed for a Tech Revolution? Are you ready for the fourth wave of content marketing? According to Scott Brinker: “the fourth wave of content marketing, now emerging, is the proliferation of interactive content with responsive web marketing …..

View

World Cup Campaigns: The Good, The Great and the Ugly

During the World Cup I worked on a number of sports accounts on a daily basis, as well as looking after content for Scorem, so I spent an inordinate amount…