Infographics to Inspire Change
Here at First10, we’re big fans of infographics. They’re a great way of communicating data insights with people that’s quick and easy to understand.
In some cases, they can act as a powerful motive for change. By showing us insights about ourselves, our peers, or the world we live in, they can help us to think about how our actions fit into the bigger picture. With this sense of perspective, we’re likely to try and make better, more conscious choices that reflect where we’d like to see ourselves in that picture.
This has obvious marketing advantages, but the potential of the infographic extends beyond the borders of everyday consumer culture. A great example of this is the Global Rich List, a glitzy gold website that offers users the opportunity to find out where they rank in the world’s rich list.
Anyone curious to know how many salaries they are away from Bill Gates simply enters their comparatively meagre annual earnings into the site. Seconds later, an infographic is displayed:
The infographic shows how a decidedly modest salary of £12,500 – little more than the national minimum wage here in the UK – would land you in the top 5.27% richest people in the world. Scroll down, and you’ll see how much money you earn per hour, compared with the average Zimbabwean labourer. Scroll down once more, and it’ll show you how many years it would take the average worker in Ghana to earn what you get in one year.
The comparison is shocking. The minimum-wage salary that you might once have moaned about to your mates is actually enough to make you one of the richest people in the world. And it’s this sense of perspective that makes the infographic such a powerful agent of change. By singling out your data and putting it into a wider context, the infographic enables you to see how your story compares to everyone else’s. Armed with this knowledge, you’re in a better position to make choices that reflect how you see yourself in society. And in the case of Global Rich List, it’s impossible to acknowledge how well off you are compared with the rest of the world and not be inspired to click ‘donate.’