We’ve been working with PUMA for some time now and in January 2012 were appointed their digital agency of choice in the UK. Working closely with the sports & lifestyle teams we’ve become well integrated with PUMA UK. Working with them on retailer campaigns, brand campaigns and launching new products we’re lucky enough to get involved in a little bit of everything. Needless to say, a very exciting client!
Our goals / objectives are simple, work with PUMA to grow their footprint & following online which requires working with their international counterparts and plugging into existing campaigns to ensure PUMA are always involved in the conversation. While working with mega brands usually creates its own challenges, the process with PUMA is simple. We know that to generate cut-through & brand exposure online we need to creating remarkable content in various formats (pictures, video, blogs, competitions) that can be viewed on multiple devices. We use the RACE framework which was co-designed with Smart Insights to align our ideas to KPI’s and ensure we are always pushing the brand as best we can.
We find ourselves working on everything from marketing plans, content generation, social media ideas & implementation through to the odd animation & iPad App! We’re looking forward to supporting PUMA through the 2012 Olympics and beyond.