It will take over 6 million years to watch all the video that will be streamed across the internet each month by 2016. We're just trying to make sure some of it's worth watching.
Specialists in digital marketing, web applications and web design.
It will take over 6 million years to watch all the video that will be streamed across the internet each month by 2016. We're just trying to make sure some of it's worth watching.
Video and moving image has become one of the fastest growing tools in digital marketing. And for one simple reason – it works. Stories abound of video boosting conversion rates by well over 100%. We’ve seen it first hand.
People now watch on-line video almost as often as they use search engines. Whereas before they were interested in funny clips, now they’re searching for much more to help answer questions and solve problems, including explainers, product reviews and how-to guides.
YouTube is the worlds second largest search engine – how good is your content in YouTube?
YouTube is no longer video’s only home. People like to see it on home pages, landing pages, blogs and social media. It’s a mainstream tool that customers like and are beginning to expect as standard.
Done well, video’s much more attention-grabbing than text alone. It captures and holds people’s interest and communicates clearly, quickly and memorably. How much easier is it to show someone how to change a tire than it is to explain it? How much more enticing is it to see a gadget in action than it is to read about it?
According to Cisco, watching videos will account for 55 percent of all consumer internet traffic in 2016.
Video isn’t just successful in sending conversion rates through the roof. It can aid SEO by generating backlinks and helping you achieve a higher rank on search engine results pages.
And it can take you closer to your customers.
You can use videos at every point in your sales life-cycle. They can raise awareness, tell a story, share a concept and build desire. They can demonstrate products, provide training and generate leads. They can then convert leads, enable your customers to get involved and build a community. And they can do all this much cheaper than many other alternatives such as TV advertising.
It’s no surprise, then, that the number of videos we’re producing is increasing dramatically – from event coverage for PUMA to product demos for i-to-i and interviews with Joey Barton. We can do everything for you, including scripting, art direction, filming and editing.
And once your video’s produced, we’ll help you market it too.
There are 3 things a well made video can do. It can...
A behind-the-scenes video we made for PUMA at a photoshoot with Sergio Agüero.
A cartoon style explainer video to help people understand, and encourage sign-up to i-to-i's TEFL Jobs Board