The Last Detail:
The Last Detail Marketing Plan

The Last Detail is a local SME run by Kaley Gardiner, it specialises in Wedding Favours & Table decorations for special occasions. First 10 were asked to look at the businesses performance over the past year. During this research work with Kaley it was clear that there was a lot of opportunity for The Last Detail to grow, despite having a good presence in the market place.

After the initial consultations & advice (all FOC) Kaley asked First 10 to create her next fiscal years marketing plan that would obsess about hitting targets and not get into tactics (like SEO & PPC), something right up our street. We created The Last Details marketing plan following our growth model to ensure we created what was needed to help Kaley grow her business. We broke the plan down into ninety day action plans which is what Kaley will run her marketing from. Orientated around deliverables derived from the strategy the ninety day action plans remove the distraction of the bigger picture and create focus. We will be working with Kaley throughout the next year to manage the ninety day plans and help her grow her business in a tough market place. Exciting times ahead.