Smart Insights:
Website re-build and re-design

Smart Insights, co-founded by UK internet marketing expert Dr Dave Chaffey, has established its position as a popular portal for marketers keen to learn more about how to be successful online. With a rapidly developing proposition, Smart Insights asked First 10 to do a ground-up rebuild of its site. The project requirements included:

  • Completely redesign the site
  • Rebuild the WordPress backend
  • Ability to offer subscription payment
  • Membership levels and protected content
  • CRM system to manage leads

Our solution

  • Designed a heavily developed, custom WordPress theme for the site
  • Created a suite of tools in WordPress so all aspects of the site can be managed easily
  • Integrated the site with a specialist, subscription payment gateway
  • Added membership levels and the ability to protect content in each level
  • Integrated the site with Office Auto Pilot, a SAAS-based CRM/e-marketing/lead management tool
  • Launched, managed and now host the site

What we're up to right now!