Smart Insights:
Website re-build and re-design
Over the last 12 months Smart Insights, co-founded by UK Internet marketing expert Dr Dave Chaffey has established its position as a popular portal for marketers keen to learn more about how to be successful online. With a rapidly developing proposition, Smart Insights approached First 10 requesting a ground up rebuild of the site. The project requirements included:
- Completely redesign the site
- Rebuild the WordPress backend
- Ability to offer subscription payment
- Membership levels and protected content
- CRM system to manage leads
Our solution
- A heavily developed, custom WordPress theme for the site
- Created a suite of tools in WordPress so all aspects of the site can be managed easily
- Integrated the site with a specialist, subscription payment gateway
- Added membership levels along with protection of content within each
- Integrated the site with Office Auto Pilot, a SAAS based CRM/e-marketing/lead management tool
- Launched, managed and now host the site
