Janie Wilson:
E-commerce website

Our friends at Specialised Covers were so pleased with the site that we built for them, they told their friend Janie about it. Turns out Janie runs a mega successful greeting cards business that she started from scratch, runs a small team that apply every ribbon, pearl and diamond afterwards and Janie still hand draws the designs today. Janie now sells to Waitrose and Fortnam & Mason, to name but two. Janie wanted to develop a web presence that enabled trade customers to order online, rather than just over the telephone and email, she also wanted to allow the general public to be able to browse and purchase cards online as well. So, that’s exactly what we did.

Our Solution

We wanted to offer Janie a solution that would scale as the company goes from strength to strength, yet at the same time not over-complicate or upset established business processes that already work today, so e-commerce software choice and configuration was key, with phasing it in being front of mind. The site design is very Janie, we worked closely with her on that element in particular, being an entrepreneur and an artist, Janie rightly wanted to really direct the creative process. The result is a totally new face for Janie Wilson and a new scalable back-end e-commerce system that allows the business to grow into a new dimension. We’re looking forward to working more with the team as they grow. Check out the site here – www.janiewilson.co.uk