i-to-i has been innovating in the TEFL industry since its inception and 2012 is no different.

As a company that works hard to understand the shifting requirements of the TEFL consumer, i-to-i TEFL has been hard at work for 12 months designing a new course. Welcome the EDI CertTEFL – it’s unlike anything else in the industry. .

i-to-i had to consider how this new course would integrate into its existing offering and network of websites. First 10 was asked to work with the internal marketing team to help devise and implement a simple launch plan on a modest budget. The launch included:

• An explainer video (see top right)
• Course identity
• Landing page to explain the new course
• New banners and pages on the existing websites (six due to the international audience)
• Emails to help promote the course to existing leads and customers

The deadline was a little (very!) tight, but thanks to some cool, calm and collected management, plus a creative team with lots of experience, we managed to launch everything on schedule. Phew.