Genesis Sports (a Puma licensee):
Digital Marketing Strategy

First 10 worked with the team at Genesis (a Puma licensee) and Puma UK to analyse, review and create a digital marketing strategy that will enable significant online sales growth of team sportswear during 2011.

The project included analysing web data and aligning commercial goals to create both a web strategy and digital marketing plan. The strategy covered the fundamentals of online marketing such as search marketing and online merchandising as well as contact strategy design for re-marketing.