We’re huge fans of the content that marketing automation specialist Eloqua creates. One piece it had a huge amount of success with recently was the Content Grid. We were big advocates of this infographic and often called on its inspiration when planning and executing content marketing.
However, we felt the Eloqua version was a better suited to business-to-business marketing. So, we made it our problem to create an infographic for consumer marketing that shows where impulsive versus rational emotions come into play.
The Content Marketing Matrix that we co-designed with Smart Insights is below. Hope it brings you some inspiration for your next marketing campaign!