It can make something complicated seem simple
It makes an idea, or story, easy to share
Informs by getting someones attention
Our approach is always tailored to fit your brand and your organisation, but this is how the process usually works:
This is the key to success of any video campaign. We look beyond traditional marketing demographics to understand the true nature of your market: Who are we speaking to? What appeals to them? How will your message resonate with them? What are they engaging with online? What social channels do they exist in? And how do we get them to engage with your message? Understanding all this is what earns consumer trust and gains us the permission to talk to them and their online communities.
We’ll work with you to understand what you’re looking to achieve with your video content. Whether that’s creating brand-awareness and increasing reach, engaging with existing consumers and building more meaningful relationships, or delivering a sales message that will effectively convert brand affinity into sales, we’ll identify marketing KPIs and campaign objectives that we’ll work through to achieve your aims.
Once we’ve discovered what you’re trying to achieve we’ll work with you to produce initial concepts and outline the final scope of the video. We’ll then create storyboards and scripts, design concepts and voiceover suggestions and we’ll take care of all aspects of production. And at every step of the process we’ll ensure that everything is working to deliver on your KPIs and business objectives.
We’ll ensure that your video reaches its intended audience through a negotiated selection of owned, paid and earned media. The exact nature of this activity will depend on your campaign objectives, but as a rule we’ll optimise your video for search, create a bespoke seeding strategy that helps drive reach and awareness and increase conversations on social media through tying its placement to its intended audience.