This man is the content marketing guru, and given we believe content is pretty much the only way to build your fame, reach, brand and sales online, that makes him pretty inspirational to us! Read his book, or for a quick taste of what he’s about you can click this box too.
A digital analyst, sociologist, and futurist, Brian Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. He’s a marketing scientist and sociologist rolled into one person. After writing two book and blogging non-stop for years he’s a proven guru and font of knowledge for us. He’s also now turning out some fascinating reports in his new role at Altimeter Group.
Being human with other human beings matters, reckons Hugh. He invented the term “social objects” (or “sharing device” if that’s easier) to highlight the marketing opportunity online.
Traditional advertising doesn’t work very well. Sure, it tries, and tries hard, but most of the time, it fails. It fails far worse now than it ever did during the golden era of TV or print. Those days are gone. We live in The Internet Era now.
Old, traditional advertising was all about creating messages for the media, not about creating social objects for the people using the media. “Social Objects” is what makes the Internet work, what makes the Internet possible.
Without the social objects, there would simply be no World Wide Web.
“Social Objects are the future of marketing,” says Hugh. We agree.
Rohit has written one of the simplest and most important marketing books. A book that will make you nod knowingly, and a book most will then do little with afterwards, and therein lies the opportunity. It’s a complex marketing landscape now and brands need to be talked about to be successful, so be worth talking about. How do you do that? Read his book, starting with this quote:
“The trick to marketing is to have something so cool, you’d want to talk about it even if you weren’t in the business.”
Where to start… Gary Vaynerchuk inspires us all daily and is constantly used when we are discussing marketing & inspiring our clients. Gary’s story with wine libary tv, his love for what he does & the success his incredible hard work has brought him is in our opinion amazing and one reason we get up and crack on everyday! Checkout one of his best speeches here – http://www.youtube.com/watch?v=EhqZ0RU95d4
A leading online marketer in the USA Dan introduced the rest of the team to Jay over 18months ago as a key influencer to listen to. Its safe to say Jay has some amazing advice & is clearly still a top thinker when it comes to marketing. Jay’s blog Convince & Convert is often part of office discussions, one worth checking out, we promise!
Because the head of the biggest corporation in the world says things like this:
“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
“It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”
We know… one of the richest men on planet, of course you would find him inspirational… but its the story, the hard work, the quality of the brands & how he leads his life… This man is going to the moon, thats just cool….
A man who is down to earth & “just gets it” in our opinion. A leading thinker on marketing & business, one to follow if you are not already!
We have followed Seth for a number of years & read all of his books. He constantly inspires us as a team & seems to always write blogs we need to read at that time, remarkable really