Whatever it is you value most – traffic, eyeballs, impressions, digital footprint, fans, followers or unique site visitors – it’s all covered under reach. Reach is all about the amount of people you have considered access to online. It’s increasingly hard to do any business these days without having reach carefully thought out in your planning.
The more the merrier
We use ‘reach’ because it’s an all-encompassing term that offers a context for the different channels that make up your online activity. Reach means building awareness of a brand, its products and services via other websites and in offline media. The aim is create more traffic by attracting visits to your various web presences, for example your main site, microsites or social media outposts such as Facebook.