Conversion is all about making the sale online or driving people to an offline conversion point. So you need to make buying stuff as simple and intuitive as possible and remove any possible barriers – make it easy for your customers to buy what they need.
Get the building blocks right
E-commerce is where many of us cut our teeth back in the early days. So we’re well-versed in everything from usability to site architecture. Get the basics right and your conversion rate should take care of itself.