Content marketing on the rise

by Chris Soames on Feb 16th, '12
in Engagement | Marketing (0 comments)

Originally posted
by Chris Soames on smartinsights.com

A new infographic to help you create content people want to share

Content marketing facts from the infographic

  • 26% + of B2B marketing budgets are invested in content
  • 79% of marketers use article publication as a tactic
  • 52% use video
  • 62% of companies outsource their content marketing
  • Brand awareness and customer acquisition are the two main goals of content marketing
Blueglass Interactive’s new infographic combines tips on the type of content that works and features examples from brands who are making it work. Content Marketing

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