Client Name: Act

The fine art of persuasion

Once you’ve pulled people in, the next step is persuading them to act in the way you want. Whether that’s data capture, lead generation, purchasing or sharing your content with their friends: enabling the desired action is always a great result. And the best way to do that is to engage the audience through relevant, compelling content and clear navigation. That way they’re more likely to find what they need and much less likely to bounce off to one of your competitors.

It’s good to share

One increasingly important action in digital marketing is sharing. If you can build products, content and social objects that are good enough to be shared between friends you’ll extend your reach, spread your brand story and improve your online brand presence. It also creates valuable inbound links back to your site. Handy that, eh?

Recent Marketing Projects

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Client: PUMA UK
Digital Marketing Training

Our Brief As part of our relationship with PUMA we spend a lot of time with various areas of the business. First 10 & PUMA recognised that peoples understanding of what Social Media & Digital marketing is to the business were ... Read more →

Client: i-to-i
Sales & marketing automation

i-to-i already ran a relatively successful communications process through tools like CheetahMail & their in-house CRM system (Sugar CRM). Though as always there were ways it could be improved. The two key issues with the process was it was not ... Read more →
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