Ready for a harsh truth? The website you’re looking to create isn’t really about you. It’s about your customers: what they’re looking to achieve, how they need to travel through your site, and how they’ll experience your brand online. OK, I suppose the last point is a little bit about you.
Make them happy
So when we meet, we’ll talk about your customer’s personas and needs and how they align with your commercial goals. Then we’ll look at how we need to make customers feel and what content will create the right impression. After that, it’s all about making sure all your good thinking and good content is easy to access and easy to use, whether you’re on an old PC or the newest Android smartphone. Once we’ve got that lot right, we’ll make sure your new site keeps the search engines happy too.