Client Name: Content
Build it and they will come
There’s an old saying: “Content is King”. And despite all the upheavals in web best practice over the last few years, that still rings true. If you haven’t got good content, people will struggle to find you, and they won’t stick around long when they do.
More than words
Good content can be anything from blogs, products and videos all the way through to taster apps, podcasts and user generated content. The opportunities are huge. What types of content work for you depends on your commercial aims and your marketing strategy.