Specialists in digital marketing, web applications and web design.
Red Bull: A lesson in modern marketing? I was debating writing this post, after all there’s so much written about the Red Bull Stratos mission in the 2 days since it was finally completed. Yet I’ve not seen much written about how the event supports branding and marketing. I think there ... | Read more →
The big data opportunity – 4 key parts towards creating a strategy Today’s growth in interest in “big data” represents a phenomenal opportunity for creative and forward-thinking marketers. On the one hand big data is arguably nothing new, relative to any moment in time we’ve had too much data to be ... | Read more →
An infographic showing how to plan and manage inbound marketing I’m a big fan of the inbound marketing model, sometimes incorrectly referred to by the narrower marketing activities of content marketing or social media marketing. Inbound incorporates both content and social media marketing and more. Although there is a lot of advice ... | Read more →
Google+ with Google Apps, a platform for business? I’ve written recently about Google+ as the true social network and so it’s particularly fascinating to read this announcement today about Bringing Google+ to Work – it’s a very exciting step for Google considering their already significant progress into Cloud based business applications ... | Read more →
Differentiation vs Amplification We shared Seth Godin’s Circles of Marketing blog post a couple of weeks ago, it captured our attention because of the simplicity of the message, the focus on the fundamentals, Seth’s always good at that. The marketing paradox We believe that Seth has described something of a modern marketing paradox, ... | Read more →
Recommendations on managing today’s media in a new report from the Altimeter Group Altimeter’s new report, “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media” by Rebecca Lieb and Jeremiah Owyang is very good read. I’ll summarise it with this quote highlighting three obvious and simple words that will not ... | Read more →
While researching for a presentation I was delivered for a client, I found these two videos from the Google Inside Search website which really made me sit back and realise how much the web, technology, marketing, and human interaction with technology has evolved, even in my relatively short career its has drastically ... | Read more →
Creativity paves the way to commercial success Let’s face it, in the grand scheme of things, people don’t care about brands that much, they care about themselves. As individuals busy in our own worlds, we care about what we want, need, worry about or want to solve. It stands to reason then, ... | Read more →
An infographic emphasising the future skills gap for “data scientists” I blogged recently and mentioned the importance of new skills being brought into your marketing team, and especially people with computer and mathematical science qualifications being of increasing importance. I noticed this infographic and thought it was useful for their emphasis of the importance of ... | Read more →
Here's a simple infographic that we've created with Smart Insights to demonstrate how we see the often mentioned 'inbound effect' that relates to earning permission prior to sale. We reckon content is marketing's last real stand to do just that. | Read more →
A 5 step process using 90-day time-boxes to help implement your plans The start of a new year always brings a period of reflection and forward planning. New strategies are created and exciting initiatives are launched. It’s often the case though, that plans and strategies end up in drawers, little changes and ... | Read more →
Our framework for owning marketing success Thanks for your comments and shares for our new Marketing Growth Wheel, it was good to see that many found this useful. We’ll be going into more depth on how to apply this in our guides and templates for members in future. By way of an ... | Read more →
Our framework for marketing success You may remember our strategic RACE framework which we created to provide a means to contextualise digital marketing tactics. We’ve developed this with a new visual to show a planning and management process to use on marketing projects. Our new Growth Wheel infographic developed in collaboration with ... | Read more →
How do you benchmark the priority areas? The fact is, there isn’t a perfect time for any benchmarking – yet January always has has that feel about it, so it’s as good a time as any to take a little time to reflect on your team or your organisations strenghts and ... | Read more →
Using the Geckoboard Business Dashboard for marketing Value rating: ★★★★ Recommended link: http://www.geckoboard.com/ Update – see Geckofuel Since we published the post we have had some feedback that Geckoboard looks useful, but doesn’t support social follower counts. Well it does, but by this separate additional (free) service Geockofuel. Geckoboard supports any custom data feeds ... | Read more →
Where social media marketing misses the content opportunity I’ve been thinking about the key elements of ongoing inbound marketing activities – with the goal of driving sustainable interactions beyond one campaign. Our agency, First 10, played a part in a small and successful campaign this week to help promote a local, Leeds ... | Read more →
Is crowdsourcing a solution to your content problems? We’ve posted before about the importance of engaging with users, about earning the permission to market and the importance of social objects for user engagement and amplification. By engagement, I’m referring specifically here to engaging people with content to fuel sharing and search ... | Read more →
A phrase often used in marketing & business meetings alike - "The Consumer". While I think it's great that businesses are starting out by thinking about "the consumer" I find it really interesting how they are often grouped into this one term. The truth is that no one consumer is ... | Read more →
Some of the best in digital marketing offer their social media advice We’re always cautious of rule-books – but when Eloqua team up with JESS3, Steve Rubel, David Armano and Scott Monty (amongst others) then it’s certainly worth stopping to read. This ProBook is an evolution of the PlayBook that was ... | Read more →
An interesting infographic reminding that consumers that typically engage with brands, albeit few of them, will not only buy more from that brand but also recommend to others – so how can you be more interesting and engaging and also remember to remain that way? Related Posts: | Read more →
Hitwise data reveals the importance of Facebook marketing for online retailers In a recent post Robin Goad of Hitwise reminds that “Facebook is the second most visited website in the UK after Google and is now the second biggest source of traffic to other websites as well. 1 in every 6 ... | Read more →