Specialists in digital marketing, web applications and web design.
Are you taking apps seriously in your marketing? The big mobile manufacturer and software brands, like Apple, Google and Samsung, are adding more and more functionality to mobile phones. From games, to shopping, travel, social and even health. We also know that the by 2014 we’re expecting more surf time to ... | Read more →
Early studies reveal a mixed message Value: ★★★ Recommended link: Simply Measured Timeline engagement data Dave has recently covered 9 recommendations for the new Facebook Timeline pages for brands. These switched over on the 30 March 2012. The question is, has this new platform helped or hindered marketers? Some light is shed on this ... | Read more →
The 4 most important tools for LinkedIn & your business LinkedIn is the most important social networks for B2B marketers who are taking online marketing seriously, particularly in the UK and US. LinkedIn now has an array of tools to help bridge the gap between the network and your own website, ... | Read more →
Are you dormant, testing, co-ordinating, optimizing or empowering? On Smart Insights, Paul Fennemore recently recommended his social media adoption framework which was popular, so I thought I’d alert you to a new approach to review social media maturity. Forrester have released a report that offers a social maturity model to help illustrate the ... | Read more →
Social Media is still a new and scary world to many people and companies. Its a relatively new tool to the marketing world which is, without doubt, changing the way we work and live. For small businesses, in particular, social media can be a daunting place. This crib-sheet from FlowTown is designed to help small ... | Read more →
Tap into the potential of niche social media communities Social media marketing still represents a key opportunity for most of us, despite the hype that’s only been intensifying since 2009. You might feel you’ve missed the boat, that you should be doing more. Depending on your progress, your market and your competitors, ... | Read more →
It’s not all about you, you, you Marketing offers, hooks, lead generation or calls-to-action, whatever language you use, are fundamentally not about you. Although there is a LOT of discussion of page layout and call-to-action testing, for me this is the biggest block to get over. What I’ve observed in many ... | Read more →
A new infographic to help you create content people want to share Content marketing facts from the infographic 26% + of B2B marketing budgets are invested in content 79% of marketers use article publication as a tactic 52% use video 62% of companies outsource their content marketing Brand awareness and customer acquisition are the two main ... | Read more →
A short guide to help review if and how you use Pinterest Prompted by interest in my first post on the marketing opportunities for Pinterest a couple of weeks ago, I thought a more considered ideas post might be useful. So I’ve summarised the key points that I feel are relevant ... | Read more →
Social media’s rising star refers more traffic than Google+, YouTube and LinkedIn combined According to aggregated data from Shareaholic, Pinterest has had meteoric growth, accounting for only 0.17% of referral traffic in July last year, whereas today it’s 3.6% of referral traffic. Similar to Twitter, not great considering its comparative age. Of course, ... | Read more →
7 techniques to drive website interactions that generate leads and how to measure them We find that there’s lots of discussion online about how to reach and convert audiences, but not so much about encouraging the softer interactions. We reference this as “Act” within the RACE framework, it’s about encouraging interactions ... | Read more →
Update relevant to Facebook advertisers Value/Importance: ★★★ Recommended link: ReadWriteWeb reporting – describing change on 10th January Our commentary on this update This is a relatively minor change within Facebook unless you’re actively advertising since it will affect your reach and costs. The main difference is that sponsored stories are now featured in each ... | Read more →
New infographic showing the top 12 countries worldwide We all know the importance of Facebook to our own lives and in our country, but what about international usage? We found there were some surprises in this data that Michele Caivano, the creator of this infographic, alerted us to. Did you realise the ... | Read more →
Facebook accounts for 52% of sharing on the web New AddThis report for social sharing during 2011 AddThis, the social share bar tool used by more than 11m websites and 1.2Bn users, with their owners Clearspring, have followed the popularity of their 2010 report with a new 2011 update – see the ... | Read more →
And what to do about it Social media is not a standalone skill-set, nor is it even a vocation in its own right. It’s a mindset, a set of specific tools and most importantly, it’s a process weaved into content and social media marketing. Our post showing the scope of Social ... | Read more →
User features get serious enhancement Value/Importance: ★★★★★ Recommended link: Twitter video Our commentary on the New Twitter Twitter has unveiled a major redesign today which will be rolling out slowly. There are four key elements to the changes: New homepage timeline Better way to see anything related to you Interface for easily finding context for hashtags New user ... | Read more →
What should go into your editorial calendar for blogging + Twitter + Facebook + Google+ + LinkedIn? In today’s digital marketing environment, where demands on businesses to publish engaging content have never been higher, managing the process can be challenging, to say the least. In our 7 Steps Guide to content marketing, ... | Read more →
Slideshare: a part of the hub-and-spoke approach I think many readers will be familiar with Slideshare, a business-to-business (mostly) presentation sharing website which enables organisations to upload their PowerPoint presentations (or Mac Keynote) and Word documents and share them with the world. It’s an excellent way to showcase your thought leadership ... | Read more →
Manchester United show the way I posted last week about Facebook and their (I feel) vastly over-stating of the value of Facebook as a part of the marketing mix. Now, this week I read that Manchester United are building their own, not-so-small social network for an estimated 350m supporters and a total ... | Read more →
Facebook is the fundamental ingredient, says Facebook I read this interesting article earlier this week on Ad Age, Sheryl Sandberg (Facebook’s Chief Operating Officer) speaking at the Association of National Advertisers in Phoenix last week. Sandberg had a few key messages to share which I’ve summarised here: Make marketing (and business) “social by ... | Read more →
Comscore data highlights consumer mobile behaviour More than 72 million Americans accessed social networking sites or blogs via their mobile devices in August, 37% up year-on-year from the same time last year, according to data via comScore. Here are 5 quick observations we can pull out of their data: Nearly one-third of all ... | Read more →
Facebook announcements at Advertising Week, 02/10/2011 There were a couple of new features trailed for Facebook this week that this alert covers. They’re in the “coming real soon” category and the only info that others are reporting on is this post on the Official Facebook Studio site. Details are a bit ... | Read more →
3 tools to find out the most popular and relevant topics Before we look at tools for finding the best hashtags for twitter growth, I thought it best to explain what a hashtag is (I still often get asked this when talking to clients): A hash tag is simply a way for ... | Read more →
The anatomy of a fan A genuinely useful infographic from Moontoast (they create e-commerce software for Facebook pages). This graphic reminds us on the how to market to those different levels of engaged users – all fans are not the same! Related Posts: Digital marketing strategy topic: social media Digital marketing tactic: Facebook Digital marketing technique: Facebook ... | Read more →
Advice on processes for managing crisis communications online We’ve recently seen two different formats of helpful guidance on social media governance. First, here are the recommendations from the SMI11 conference where Neil Chapman and Chris Reed share their insight into the ways BP and Eurostar, among other companies, have learned from social media ... | Read more →
This is a great question to ask since it’s easy to get lost in the accumulation of Likes and Follows. I’m not sure of how actionable this info-graphic is though it useful to ask the question. A few observations: 10% less of the youngest demographic in Facebook Facebook perceived to be the place ... | Read more →
Be mindful of the content marketing trap A lot of my recent posts, and indeed a lot of what I read at the moment, are focussed around content creation and content marketing. I for one have been promoting it as the last bastion of marketing, an area where you can really ... | Read more →
A genuine framework to operationalise your inbound (or content) marketing We’re big fans of the marketing that Eloqua do, much of it with designers JESS3, they do inbound/content marketing so well – it’s gold standard stuff in terms of best practise. Check out their Revenue Blog, Revenue SlideShare and their Revenue Stream. ... | Read more →