by Dan Bosomworth on Oct 27th, '11 - 0 comments
Under: Convert | Marketing
Use content and data to connect with customers
With companies like Silverpop, Genius and Office Autopilot, it’s become much easier to develop a serious semi-automated approach to email marketing – and one that can dove-tail with a much wider content marketing or social strategy without draining all of your time. We ... | Read more →
by Dan Bosomworth on Oct 11th, '11 - 0 comments
Under: Convert | Web Design
Our 7 key questions to ask yourself and your team
Naturally, all site owners want to increase conversion, but it’s really tough to do this in practice. Yes, there are some great examples of using testing to improve conversion, like those we see on Marketing Experiments, WhichTestWon or the $300 million button.
To achieve ... | Read more →