by Louise Van Weezel on Dec 13th, '12 - 1 comment
Under: Content
The use of infographics has increased by more than 800 percent in the last two years and continues to grow daily. Infographics are informative, visually stimulating and allow easy and fast digestion of a lot of information.
Here is a breakdown of why and how to create an effective infographic.
Reasons:
Easy to share
People ... | Read more →
by Louise Van Weezel on Nov 7th, '12 - 0 comments
Under: Content | Marketing
Why you should consider writing an ebook and how to approach it?
The use of smartphones and tablets has increased immensely along with ebook readership, in the UK:
• 28 million people own a smartphone
• 18.5 million people own a PC/laptop
• 4 million people own a tablet
• 3 million people own an ... | Read more →
by Danyl Bosomworth on Oct 17th, '12 - 0 comments
Under: Content | Marketing | Strategy
Red Bull: A lesson in modern marketing?
I was debating writing this post, after all there’s so much written about the Red Bull Stratos mission in the 2 days since it was finally completed. Yet I’ve not seen much written about how the event supports branding and marketing. I think there ... | Read more →
by Louise Van Weezel on Aug 30th, '12 - 0 comments
Under: Content
The past three months here at First 10 Digital has taught me the importance of content. Books like the new rules of PR and Marketing and many more continuously emphasise the value of rich content and with my three months experience I completely appreciate this.
I have learned that producing content ... | Read more →
by Danyl Bosomworth on Jun 21st, '12 - 0 comments
Under: Content | Design | Engagement | Marketing
Explainer videos for marketing story telling
I’m writing this post about explainer videos since we’ve just created a new explainer for Smart Insights, which you can see below. At the same time I thought it was worth showing how you could use explainer videos in your own marketing.
Here’s our new explainer ... | Read more →
by Danyl Bosomworth on Jan 17th, '12 - 0 comments
Under: Content | Design | Marketing | Strategy
Our framework for marketing success
You may remember our strategic RACE framework which we created to provide a means to contextualise digital marketing tactics. We’ve developed this with a new visual to show a planning and management process to use on marketing projects.
Our new Growth Wheel infographic developed in collaboration with ... | Read more →