Specialists in digital marketing, web applications and web design.
The use of infographics has increased by more than 800 percent in the last two years and continues to grow daily. Infographics are informative, visually stimulating and allow easy and fast digestion of a lot of information. Here is a breakdown of why and how to create an effective infographic. Reasons: Easy to share People ... | Read more →
Why you should consider writing an ebook and how to approach it? The use of smartphones and tablets has increased immensely along with ebook readership, in the UK: • 28 million people own a smartphone • 18.5 million people own a PC/laptop • 4 million people own a tablet • 3 million people own an ... | Read more →
Red Bull: A lesson in modern marketing? I was debating writing this post, after all there’s so much written about the Red Bull Stratos mission in the 2 days since it was finally completed. Yet I’ve not seen much written about how the event supports branding and marketing. I think there ... | Read more →
Google research shows changing patterns of digital media and content consumption Recent research from Google offers new insight beyond the consumer’s shift to mobile, revealing how consumers view content across a number of devices – tablets, smartphones, PC’s and of course TV. After polling 1,611 people in the US, over 8,000 hours of activity ... | Read more →
The past three months here at First 10 Digital has taught me the importance of content. Books like the new rules of PR and Marketing and many more continuously emphasise the value of rich content and with my three months experience I completely appreciate this. I have learned that producing content ... | Read more →
He has done it again... Usain Bolt secured his position as the world's fastest man by taking the London 2012 Olympic Gold in the mens 100 metres last night. Running a new Olympic record, and the second fastest 100 metres sprint ever... 9.63 seconds. Did you know that his shoelace ... | Read more →
Explainer videos for marketing story telling I’m writing this post about explainer videos since we’ve just created a new explainer for Smart Insights, which you can see below. At the same time I thought it was worth showing how you could use explainer videos in your own marketing. Here’s our new explainer ... | Read more →
Our framework for marketing success You may remember our strategic RACE framework which we created to provide a means to contextualise digital marketing tactics. We’ve developed this with a new visual to show a planning and management process to use on marketing projects. Our new Growth Wheel infographic developed in collaboration with ... | Read more →
Our 7 key questions to ask yourself and your team Naturally, all site owners want to increase conversion, but it’s really tough to do this in practice. Yes, there are some great examples of using testing to improve conversion, like those we see on Marketing Experiments, WhichTestWon or the $300 million button. To achieve ... | Read more →