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Thoughts & Musings
Are you seeking a content editor or a brand journalist?
Customer over corporate-led communications We’re currently hiring at First 10. A friend asked me what kind of roles we’re looking to fill. My response was, “two brand journalists“. She was puzzled, “do you mean PRs“, she said? “…aren’t there loads of people in marketing who can write?” My response: “Not really, ... | Read more →
New Google Spam Algorithm Update
Google Targets Low Quality Sites Again Source : Google Inside Search Blog Importance : ★★★★ Our Commentary Google has started the rollout of a small algorithm update targeting poor quality websites. It’s been dubbed Penguin by SearchEngineLand. The techniques Google are targeting as part of this update are not new and Google has been combating them for ... | Read more →
Integrating LinkedIn into your B2B website
The 4 most important tools for LinkedIn & your business LinkedIn is the most important social networks for B2B marketers who are taking online marketing seriously, particularly in the UK and US. LinkedIn now has an array of tools to help bridge the gap between the network and your own website, ... | Read more →
Think beyond your blog for maximum website engagement
5 ideas for creating effective content on your website We talk a lot in our posts about the importance of content and inbound marketing, that being central to success and a how blog is the key for building a central repository of useful, insightful or entertaining content for your website visitors. A ... | Read more →
Social listening and participation for SMEs
KISS: Keep It Simple Stupid A now established process within some of the world’s mega brands, social listening is now a highly competitive market in itself. With so many experts and software options it can be difficult to decide what option is best for you. While social listening creates many opportunities I believe it ... | Read more →