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Thoughts & Musings
Sun Tzu and the art of digital marketing strategy [Part 1]
What can an ancient text do to help your digital marketing? This is a question that Dave and I were discussing recently, and we decided the answer was “quite a lot actually” and that a fun and (hopefully!) interesting post might be useful. In this post, I’ll summarise broadly what I took ... | Read more →
Social commerce growth [infographic]
The future of the social consumer This is an interesting social commerce infographic by ecommerce provider, Gloople. We’re aware of the growth in the social commerce space and there’s some interesting data here to hammer home the scale and potential for brands that retail online. It’s also broader than you might think… | Read more →
5 Tips for Outstanding PPC Creative
Ideas for making Google Adwords ads more effective I’ve found when managing Pay Per Click (PPC), that it’s a channel, much like SEO, in that it attracts intelligent people to manage accounts and it can quickly become extremely complex. Alternatively, it’s easy to experiment in an No doubt you will have seen ... | Read more →
Are you making the most of LinkedIn Skills?
Using the LinkedIn Skills feature for career development or identifying influencers This is a relatively new feature in LinkedIn that pulls data from its now enormous user-base to create both an interesting and useful tool. In this post, I’ll first take a look at how the size and growth of different digital marketing ... | Read more →
Is Facebook Timeline Increasing Engagement for Brands?
Early studies reveal a mixed message Value: ★★★ Recommended link: Simply Measured Timeline engagement data Dave has recently covered 9 recommendations for the new Facebook Timeline pages for brands. These switched over on the 30 March 2012. The question is, has this new platform helped or hindered marketers? Some light is shed on this ... | Read more →