Blog
Thoughts & Musings
What is a Google Nofollow tag and why should I care?
Using nofollow tags to support SEO Nofollow tags are important in SEO, but I find many marketers I speak to haven’t heard of the approach. That’s understandable since you would only expect SEO specialists to be aware of them. However, I think they are a useful concept to understand as a “hands-on” ... | Read more →
Content marketing on the rise
A new infographic to help you create content people want to share Content marketing facts from the infographic 26% + of B2B marketing budgets are invested in content 79% of marketers use article publication as a tactic 52% use video 62% of companies outsource their content marketing Brand awareness and customer acquisition are the two main ... | Read more →
Content marketing infographic
Inbound, content or social marketing - here's the blueprint We're asked a lot about the basics, the framework or the blueprint for content, inbound or social media marketing. Well - here's our answer in the form of an infographic. I wrote a lot more detail about this here on the Smart ... | Read more →
A blueprint for content marketing
An infographic explaining how inbound marketing works together with content marketing Whether you call it inbound marketing, social media marketing or content marketing, we’re broadly referring to the same thing; at least that’s how we see it. Dave and I believe that inbound marketing starts with considered, quality content, well published and ... | Read more →
12 Ideas for Marketing using Pinterest
A short guide to help review if and how you use Pinterest Prompted by interest in my first post on the marketing opportunities for Pinterest a couple of weeks ago, I thought a more considered ideas post might be useful. So I’ve summarised the key points that I feel are relevant ... | Read more →