Blog
Thoughts & Musings
Mobile Marketing Statistics 2013
Statistics on mobile usage and adoption to inform your mobile marketing strategy “Mobile to overtake fixed Internet access by 2014” was the big headline from the widely shared infographic at the end of this post summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers ... | Read more →
An editorial calendar for bloggers
A WordPress plugin that shows how everyone can manage their content calendar In a previous post I wrote about an editorial calendar spreadsheet which we have created to help marketers manage their content marketing. While the spreadsheet allows you to plan and manage different types of content within a team, operational tools ... | Read more →
Editorial calendars for managing social media marketing updates
What should go into your editorial calendar for blogging + Twitter + Facebook + Google+ + LinkedIn? In today’s digital marketing environment, where demands on businesses to publish engaging content have never been higher, managing the process can be challenging, to say the least. In our 7 Steps Guide to content marketing, ... | Read more →
Using storytelling and brand values for real customer engagement
7 ideas to engage through storytelling “Those who tell stories rule the world” – Plato Storytelling – the buzz of 2012? I remember so many articles from last year, many great, claiming that 2012 was the year of brand storytelling. The power of those stories central to marketing dialogue. Let’s remember first that ... | Read more →
Are you a busy in the right way?
Take control by reducing WILFING and other timesappers “Every action has an equal and opposite reaction” Isaac Newton And, of course every inaction has, well, an equal and opposite non-reaction. If we don’t work on the right marketing priorities, if we lack focus on the right marketing activities, then you won’t get the ... | Read more →